AIDA – AI powered Architecture and Interior Design assistant
Purpose-built for Architecture and Interior Design. AIDA plans your projects, tracks compliance, and captures every studio outcome with machine precision.
About INTON Strategy
Project Management and Business Strategy for Design Firms.
INTON Strategy is a business consultant practice specializing in the operational and strategic elevation of architecture and interior design studios. We exist to bridge the gap between creative excellence and commercial delivery, injecting high-level project management controls and machine intelligence into the design workflow.
By automating administrative overhead and outcome capturing, INTON enables design principals to regain focus on their core creative vision while maintaining rigorous compliance and profitability. Our firm provides the strategic intelligence layer necessary for modern studios to scale in an era of complexity and international standards.
Service Pillars
Portfolio Management
Comprehensive risk mitigation and resource tracking for diverse studio project pipelines.
Account Strategy
Regional operations positioning and regional growth strategies for top-tier global studios.
Project Controls
Commercial delivery frameworks that ensure creative freedom remains profitable.
Business Strategy
Digital transformation paths designed specifically for the unique pace of high-end design.
AI Transformation
Integration of machine intelligence to automate compliance, handle outcome documentation, and scale studio memory.
INTON develops the intelligence layer for futuristic design practice.
Delivered Work
$400M+ Construction Value
Global portfolio management across Hospitality and Workplace.
EMEA & US Market Logistics
Navigating cross-border regulatory frameworks.
The Founder
Education & Credentials
- MBA - University of Illinois (UIUC)
- Bachelor’s of Fine Arts – University of Alexandria
- Certificates: l Real Estate Investments and Asset Management - Cornell University
INTON was not built for the design industry.
It was built from inside it.
Built by Someone Who Has Done the Work.
Mourad Elshokiry, Founder of INTON Strategy & Creator of AIDA.
Mourad’s career spans over two decades at the intersection of high-stakes project management and the design industry. Having overseen major developments across EMEA and North America, he recognized a critical flaw: design firms were penalized for their creativity by an administrative burden that stifled innovation and eroded margins. INTON bridges this gap. By combining construction project controls with AI transformation, Mourad built AIDA—the systemic brain that automates compliance and allows principals to focus on designing the future.